WordPress is the world’s most popular type of CMS (Content Management System) It helps the website to keep the content in an ordered way. This makes it easily accessible, readable, and understandable. Such is its simplicity that around 43% of all the websites get powered by it. But the sole purpose of having a website does not remain to publish the content. Websites want their content to reach the public. Thus, these websites go for digital marketing and SEO services. There is no way to rise higher in the digital world than to invest in digital marketing. Hire and order now SEO services if you have a business website.
But, what about a WordPress website? Does a WordPress website really require SEO? Can it not make through without it?
What actually is a WordPress website?
When the Internet came to the world, the question was how it will work. There was simple HTML coding to upload the content. But it had to grow. The content had to be managed, readable, and searchable. The searchable thing got managed by search engines, like Google. For the management part came different Content Management Systems. Their work was to handle the content and present it in a readable form. WordPress is one such CMS system that gets the most hits around the globe. It is a part of Open-Source CMS. This means a third party handles the management part. Other Open-Source CMS are Joomla, Drupal, Magento, PrestaShop, etc.
When you install a website into a WordPress website, the WordPress software manages it in a certain way using its own coding. There are core files, a database system that handles the content, and a dashboard to input the content in a way that is readable by WordPress. Just as you install different software in windows, you install websites in WordPress. Just as there are other operating software like Chrome, Linux, macOS, Solaris, there are other CMS like Joomla, Magento, etc.
What actually are SEO services?
When you install a website, that website gets stored on a server. The server is like a memory card that saves the content. For example, when you store an MS Word document on your laptop, you store it on your HDD or SSD (local server). Whenever you need to see this word document, you open up your laptop and access the file.
Now, when you make a website, you make it available for the whole world to access. They might want to see it at any time anywhere. This is where servers come in. These servers store your content (website, posts, videos, etc.) and then keep that content available 24×7. It is like you have kept your laptop open 24×7 for the world to access. But, when you store the content in your website, the world needs to know about it too. How will a person in the US know that I have uploaded an article about SEO services? For this, search engines and SEO comes in.
What do search engines do?
Search Engines, like Google and Bing, keep on updating their database with new content being uploaded every day. When you make a new website, you need to inform Google about it. The way to inform is to submit a SiteMap to the Google servers. This way, it will know that there is a new website that it can suggest to people looking for it around the world. But it has to understand what your website is about to suggest your website to the users. This is what SEO is. This is why people look to Order Now some SEO services for their website. You optimize your website and content in a way that helps Google know about your content, understand it, and store it to suggest to users. SEO is like a language that a website and search engines use to understand each other.
What actually is SEO?
Search Engine Optimization is a way to upload content on the internet, so the content gets understood by search engines. This helps in creating a database of the content and the website. When a user searches for a query on Google, Google looks for an answer in its database. If it thinks your website has an answer, it will show your website on the SERP. So, SEO is a set of best practices that websites follow while uploading the content to make it readable, crawlable, and understandable by the search engine.
Now, the question is whether a WordPress website requires SEO or not?
Does a WordPress website require SEO Services?
One might think that if WordPress manages the content, will it not make it understandable for the search engines by itself too? Well, WordPress works on managing the system. It is not A.I. loaded software that on itself will be able to understand the content you upload and its meaning.
No matter which CMS you use for your website, SEO is a must. Without SEO your website won’t come in the knowledge of the different search engines. SEO works on telling the search engines the meaning of your content, its context, and its aim. A search engine will only be able to rank your website against a query on the SERP if it knows about your website and understands its content. It is like a gatekeeper of society will only be able to tell a stranger about your house if he would be known to your name and house number.
Businesses invest a large amount in SEO. The more complex a website is, the better SEO it will need. Furthermore, a website needs the nourishment of link-building, quality web design, etc. These things give energy to a website. Thus, if you have a WordPress website, never think that you will not require to do its SEO. Look for SEO services and order now to nourish your website the expertise it requires to grow. Always look for an expert SEO agency because it will save you time and follies. These are the two things that businesses value the most.